Podcasting Isn’t Audio Anymore, and Most Advertisers Haven’t Noticed
12/11/2026 | Uncommon Sense
News
News &
Insight
The John Lewis Ad Isn’t Wrong About Britain.
05/11/2026 | Lee Taylor
What Publisher Advertising Agencies Actually Do (and Why Most Brands Buy It Wrong)
26/10/2026 | Uncommon Sense
The car that flew, and the brand that never needed to advertise
21/10/2026 | Uncommon Sense
Victoria’s Secret: The Marketing Cost of Killing the Fantasy
16/10/2026 | Uncommon Sense
A Eulogy for the Jaguar We Loved
09/10/2026 | Uncommon Sense
TikTok Just Built a 400,000-App Ad Network. That’s Exactly the Problem.
08/10/2026 | Uncommon Sense
Dropping a Caravan on It: Why Toyota Went Back to 2003
01/10/2026 | Uncommon Sense
Loyalty Is Worth More Than Reach
29/09/2026 | Uncommon Sense
The Bias That’s Quietly Killing Your Creative
25/09/2026 | Uncommon Sense
Sydney Sweeney’s Latest Ad Worked. That’s Why People Are Angry.
15/09/2026 | Lee Taylor
A Year On: Charlie Kirk’s Mark on Conservative Media, and Beyond
10/09/2026 | Uncommon Sense
The Bill Always Lands Somewhere Else
07/09/2026 | Lee Taylor
Every Generation Gets Its Corset
04/09/2026 | Uncommon Sense
Your Brand Is Not a Manifesto
19/08/2026 | Lee Taylor
Spotify’s New ‘Skip Ahead’ Test Doesn’t Spell the End of Podcast Sponsorship
05/08/2026 | Uncommon Sense
CPAC GB didn’t have an attendance problem. The press had an attention problem.
30/07/2026 | Uncommon Sense
‘People and Planet Before Profit’ Is Either False or Fatal
23/07/2026 | Lee Taylor
You Cannot Certificate Your Way to Leadership
17/07/2026 | Lee Taylor
More Podcasts Means Worse Advertising, Unless You Buy Differently
10/07/2026 | Uncommon Sense