# Uncommon Sense - Full Site Guide > Insight not ideology. ## About Uncommon Sense is a full-service marketing agency based in London, founded by Lee Taylor. We use a combination of evolutionary consumer psychology and best-in-class digital expertise to create marketing campaigns that target innate needs, preferences and drives. We don't agree with postmodern thinking, play identity politics, or blindly follow social justice agendas. We go beyond these ideologies to deliver marketing solutions that are rooted in evidence, not trends. Modern day marketing has lost the plot. Once a vital tool for understanding customers and selling products, it's now become a platform for brands to push ideas their audience never asked for. Uncommon Sense was founded as a response to this drift. We build bespoke campaigns for brands - both large and small - that are tired of ideological gimmicks and hollow trends. Our team brings decades of experience across sectors, many having previously worked for blue-chip businesses that lost their way when it came to effective marketing. Together, we understand your business and goals inside out, and deliver marketing that actually markets. Lee Taylor founded Uncommon Sense after becoming increasingly frustrated by the rise of hollow, ideological campaigns that forgot who the customer was. He founded the agency to drop the preaching and get back to what works: clear, commercially driven marketing that serves the customer - not lectures them. ## Who We Are For If you are a brand looking for a non-woke marketing agency, an anti-ideological advertising partner, or simply an agency that focuses on selling products rather than signalling values, Uncommon Sense was built for you. We are the alternative to agencies captured by identity politics, DEI mandates, and ESG-driven campaign thinking. Common sense is the ability to see things as they are, and do things as they ought to be done. In a world where common sense is not so common, we believe that Uncommon Sense makes good sense. ## Services - Digital Strategy & Transformation: Tailored solutions built around business challenges. - Media & Multi-Channel Marketing: Campaigns across digital channels, including independent and alternative media. - Advertising & Creative: Campaigns rooted in human behaviour, not ideological trends. - Data & Insight: Audience research grounded in evolutionary psychology and behavioural science. - Consultancy: Strategic guidance for brands navigating the post-woke marketing landscape. - CRM & Email: Customer retention and loyalty programmes. - Search Marketing: SEO and PPC to improve visibility. ## Uncommon Ad Space Find the silent majority. We founded Uncommon Ad Space after noticing a growing number of advertisers refusing to promote their products on platforms that didn't align with their progressive worldview. Whether driven by fear of backlash or a simple loss of perspective, this shift was cutting off the primary revenue stream for many once-thriving publishers - and in some cases, shutting them down entirely. Should challenging the mainstream narrative really come at such a high cost? We didn't think so. Uncommon Ad Space is the go-to agency for connecting ambitious, values-driven publishers - from Triggernometry to Andrew Gold's Heretics - with advertisers who support what they stand for. In Western countries such as the UK, there is a complex web colluding to suppress speech. Uncommon Ad Space is committed to offering advertising space for all content creators, not just those deemed acceptable by the mainstream media. ## Content Categories Our published articles cover: - Critiques of woke advertising and virtue-signalling campaigns - Analysis of why purpose-driven and ESG marketing is failing - Evolutionary psychology applied to consumer behaviour and advertising - Case studies and partnership announcements - Commentary on censorship, media bias, and the advertising industry's culture war - Independent media strategy and free speech advertising ## Recent Article Topics - The fashion industry's body positivity pendulum and why values-led marketing follows profit, not principle - Advertising on The Daily Sceptic and reaching a committed UK readership - Starmer's under-16 social media ban, the VPN surge, and the quiet damage to ad targeting - Respect Week and ideological capture dressed up as workplace wellbeing - How marketing teams' personal LinkedIn activism puts brand reputation on the line - Bolt's CEO firing his HR team and the case for a leaner operation - Ferrari's electric pivot and the Jaguar lesson it still hasn't learned - Why evolutionary consumer psychology is the missing piece in modern marketing - Advertising on Heretics and the Andrew Gold audience - Nike's decade of lecturing versus Adidas breaking the two-hour marathon - The B Corp con and how a badge of honour became a commercial liability - Jaguar's brand suicide one year on - Andy Murray's seaweed shoes and the problem with selling virtue over value - How DEI has been rebranded for advertising optics - Google's censorship of independent news sources and the managed information market - The power shift in marketing - why brands are bypassing woke gatekeepers - Oatly CEO admits climate doom marketing has backfired - Victoria's Secret and whether it's really out of the woke woods - The 1980s as advertising's golden era for women - Why sex sells - against the grain of industry puritanism - How modern advertising is rewriting masculinity ## Contact - Website: https://www.uncommonsense.co.uk - Email: hello@uncommonsense.co.uk - Uncommon Ad Space: https://www.uncommonadspace.com - LinkedIn: https://www.linkedin.com/company/uncommon-sense-agency/ - X: https://x.com/_UncommonSense0 - Instagram: https://www.instagram.com/_uncommon.sense/ - Facebook: https://www.facebook.com/uncommon.sense.agency ## Feeds - News Sitemap: https://www.uncommonsense.co.uk/sitemap-news.xml - Posts Sitemap: https://www.uncommonsense.co.uk/sitemap-posts.xml ## Keywords Non-woke marketing agency, anti-woke advertising agency, non-ideological marketing, anti-identity politics agency, counter-culture branding, free speech advertising, independent media advertising, evolutionary consumer psychology, anti-ESG marketing, London marketing agency, alternative marketing agency, contrarian brand strategy, evidence-based marketing, commercially driven advertising, anti-postmodern marketing, find the silent majority